Welcome to Retailab

Get and convert each shopping path to a profitable solution of your compnay 

working with a retailer

shopping process influenced by:
assortment
price
place
promotion
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Blur image of inside convenience store,

Retailab

focus on

Placement & Assortment

Step1. study and evaluate current situation

Following

two

basic steps

 

Analyse categories within the market and retailer

Evaluate on list categories 

Base line sales vs incremental sales

Shopper trends

Assortment analyses

Assortment distribution

Planogram proposal

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Step2. maintain the base and adapt it according insights and product launces

Environment changes all the time

...New skus, shopper insights, business strategy, key supplier... attributes that create point of sale dynamic and a need of assortment and planogram adaptation neccesary  

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step1.Study and evaluate current situation

 
Analyse categories within the market and retailer
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Give an example Comments

Total market

There is a shift of market volume to the typology of stores that retailer X placed ( + 3% )

This market shift is reflected in sales growth of 15% in volume and 2.% in value

Retailer X.

this growth momentum was not recorded on retailer X, recording a decrease of -5% in volume and -1% in value, while a substantial decrease in absolute sales of -4% in volume and -4% in value.

sales growth, in relation to the market trend, drop -19% in volume and -6% in value

Evaluate on list categories
retailer vs market

Give an example/ Comments

Total market

We can see that the movement of sales from other typology of stores is mainly due to the A category, which accounts for 53% of volume sales and its participation has grown + 6%

  

Retailer X.

Retailer X in Category A marks a decrease in absolute sales and in category contribution while emphasizing in typology C where its contribution is 9% of total sales and profitability of 2%

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Analyse base line sales vs incremental sales 
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Distinguish sales that comes from promos and find your incremental sales/ category and SKU

Shopper insights adapt them in planograms
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Get feedback for your shoppers and give it a breath on your planogram actions

Assortment analyses
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Brand analysis

SKU analysis based on FSI

Assortment proposal

"Clean" your working assortment list and get more

Planogram proposal
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Could you read  shelf picture as a number?

 

Where is your strategic brand or SKU?

 

Does this category planogram meet your business goals?

 

How is the category performing

 

Is that part of your annual contract with your supplier and how you manage this ?

 

Is the category range/ assortment right?

 

Has each subcategory or brand a FSI (fair share index)

Consumer decision tree, is that followed in your planograms

Retailab working on a planograms in order to meet all the above goals

step2. Maintain the base 

 

Category Strategy

Economic data, shopper trends, but also internal changes and decisions affect each category

 

New SKUs

New launces and pressure from supplier to list new SKUs in the existing category list

 

Supplier relationship

Priorities based on the retailer's relationship with each supplier play an important role in final decisions

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The above variables definitely affect the assortment and  the planogram  

Everything must be re-examined and adapted smoothly in existing situation

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Retailab working

with 

a pro planogram software solution 

in order to deliver 

official and well

analyse planograms